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This can be in a business directory, or on an industry-specific site, blog, or Denmark Phone Number List other local website. While local citations can help you rank in local search results, they are no longer a major ranking factor. However, they are still worth considering in order to promote your business. Common references you may already know include listings on business directory websites Cleared According to our own research, 9 out of 10 people say they trust what a customer says about a business more than what that business says about itself and 95% of people say that reviews – whether positive, or negative – influence their purchasing decisions. Clearly, reviews are now a huge part of our decision-making processes